{"id":87327,"date":"2021-06-22T11:57:03","date_gmt":"2021-06-22T11:57:03","guid":{"rendered":"https:\/\/www.mvp.omt.ie.graspway.com\/product\/hotel-revenue-management-the-strategy-and-tactics-of-hotel-room-pricing"},"modified":"2024-10-16T12:06:24","modified_gmt":"2024-10-16T12:06:24","slug":"hotel-revenue-management-the-strategy-and-tactics-of-hotel-room-pricing","status":"publish","type":"product","link":"https:\/\/www.mvp.omt.ie.graspway.com\/ar\/product\/hotel-revenue-management-the-strategy-and-tactics-of-hotel-room-pricing","title":{"rendered":"Hotel Revenue Management: The Strategy and Tactics of Hotel Room Pricing"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css_animation=&#8221;&#8221; row_type=&#8221;row&#8221; use_row_as_full_screen_section=&#8221;no&#8221; type=&#8221;full_width&#8221; angled_section=&#8221;no&#8221; text_align=&#8221;left&#8221; background_image_as_pattern=&#8221;without_pattern&#8221; z_index=&#8221;&#8221;][vc_column]<div class=\"qode-advanced-tabs qode-advanced-tabs qode-advanced-horizontal-tab clearfix qode-advanced-tab-without-icon qode-advanced-tabs-column-3 clearfix\">\n\t<ul class=\"qode-advanced-tabs-nav\">\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-description\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tDescription\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-profile\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tProfile\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t\t\t<li>\n\t\t\t\t<h6>\n\t\t\t\t\t<a href=\"#tab-instructors\">\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"qode-advanced-tab-text-after-icon\">\n\t\t\t\t\t\t\t\tInstructors\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t<\/h6>\n\t\t\t<\/li>\n\t\t\t<\/ul>\n\t<div class=\"qode-advanced-tab-container\" id=\"tab-description-1\" data-icon-pack=\"\" data-icon-html=\"\">        <div class=\"vc_row vc_row-ie wpb_row section vc_row-fluid vc_inner md:flex\">\n            <div class=\"wpb_column vc_column_container\">\n                <div class=\"vc_column-inner \">\n                    <div class=\"wpb_wrapper\">\n                        <div class=\"wpb_text_column wpb_content_element\">\n                            <div class=\"wpb_wrapper\">\n                                <p><strong>\u062a\u0646\u0633\u064a\u0642<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b509ce04a663\"><\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n            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<p><strong>\u0627\u0644\u0645\u0624\u0633\u0633\u0629<\/strong><\/p>\n                            <\/div>\n                        <\/div>\n                        <div class=\"vc_acf vc_txt_align_left field_5b51d010838bc\">Sommet Education<\/div>\n                    <\/div>\n                <\/div>\n            <\/div>\n        <\/div>\n                    <div class=\"items-start md:flex text-left my-8\">\n                <div class=\"font-monserrat md:w-5\/6\">\n                    <p>Understand hotel room pricing and successful pricing strategies<br \/>\nPricing hotel rooms can be difficult but getting price right is fundamental for good hotel revenue management. On this course you will learn how to set prices, conduct value assessments and learn how to create a realistic hotel room pricing strategy.<\/p>\n<p>You will consider how the basic concepts underlying hotel room pricing can be applied to pricing across other revenue streams. You will also learn about long-term pricing and tactical pricing.<\/p>\n<section class=\"module module-wysiwyg module-bg1\">\n<div class=\"module_wrapper\">\n<div class=\"module_inner col8-big col10 col8-md col4-sm\">\n<div class=\"module_content\">\n<h4><strong>What topics will you cover?<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Learn about how to set prices, and use price fences to distinguish one rate from another.<\/li>\n<li>Conduct a value assessment for your property and establish a realistic price positioning strategy for your hotel.<\/li>\n<li>Learn about the key elements of a successful long-term pricing strategy, and when to leverage tactical pricing for a short-term, immediate revenue impact.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h4><strong>What will you achieve?<\/strong><\/h4>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li>Use price to manage supply and demand.<\/li>\n<li>Explain the different approaches that a hotel can use to price room inventory.<\/li>\n<li>Use rate fences in rooms inventory pricing.<\/li>\n<li>Analyze a hotel\u2019s competitive position.<\/li>\n<li>Differentiate pricing strategy and tactical pricing.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n                <\/div>\n                <div class=\"text-white info-box md:ml-10 md:mt-16 mt-4 bg-omt-blue\">\n                    <h1 class=\"text-white text-left font-monserrat font-bold\">\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0647\u0627\u0645\u0629:<\/h1>\n                    <div class=\"pl-8\">\n                        <ul class=\"text-white font-opensans font-thin text-left\">\n                                                                                <\/ul>\n                    <\/div>\n                    <p class=\"text-white font-opensans text-left\">\n                        \u0625\u0630\u0627 \u0643\u0646\u062a \u062a\u0631\u063a\u0628 \u0641\u064a \u062a\u0633\u062c\u064a\u0644 \u0639\u062f\u0629 \u0645\u0633\u062a\u062e\u062f\u0645\u064a\u0646 \u0623\u0648 \u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062d\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u062f\u0648\u0631\u0629\u060c \u064a\u0631\u062c\u0649 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0645\u0639\u0646\u0627!                    <\/p>\n                    <a class=\"mt-3 text-left flex text-omt-gray-blue align-top\" href=\"mailto:toa@ie.edu\">\n                        <svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#ffffff\" stroke-linecap=\"round\" stroke-linejoin=\"round\" width=\"24\" height=\"24\" stroke-width=\"1.5\">\n                        <path d=\"M3 7a2 2 0 0 1 2 -2h14a2 2 0 0 1 2 2v10a2 2 0 0 1 -2 2h-14a2 2 0 0 1 -2 -2v-10z\"><\/path>\n                        <path d=\"M3 7l9 6l9 -6\"><\/path>\n                        <\/svg>\n                        <strong class=\"ml-3\">toa@ie.edu<\/strong>\n                    <\/a>\n                <\/div>\n            <\/div>\n                                    <div class=\"banner-container mt-8 hidden md:block\">\n                    <img decoding=\"async\" class=\"enroll-image rounded-lg lazyload\" data-src=\"https:\/\/www.mvp.omt.ie.graspway.com\/wp-content\/uploads\/2021\/06\/UNWTO_revenue-management.png\" alt=\"Enroll\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" style=\"--smush-placeholder-width: 950px; 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