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This Online Certificate Program is a great opportunity for anyone who is interested in developing his or her basic knowledge on management concepts applied to the tourism sector.
What will you learn in this program?
- Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy.
- Basic concepts and tools on financial accounting and its mechanics.
- Big data and its importance in the travel sector.
- The importance of operations management in business financial performance and sustainability in the tourism sector.
- Digital transformation and innovation for the tourism sector.
- How marketing is changing and what tools you can use under the domain of digital marketing.
