Format
100% Online
Schedule
Anytime
Language
English
Duration
10 hours
Price
€0
Institution
This Online Certificate Program is a great opportunity for anyone who is interested in developing his or her basic knowledge on management concepts applied to the tourism sector.
What will you learn in this program?
- Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy.
- Basic concepts and tools on financial accounting and its mechanics.
- Big data and its importance in the travel sector.
- The importance of operations management in business financial performance and sustainability in the tourism sector.
- Digital transformation and innovation for the tourism sector.
- How marketing is changing and what tools you can use under the domain of digital marketing.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduMeet our instructors
Konstantina Valogianni
Professor of Innovation&Tecnologies
She is an Assistant Professor in Information Systems at IE Business School. She holds a PhD in Information Systems from Rotterdam School of Management, Erasmus University, during which she specialized in designing machine learning algorithms applied in the energy domain, and specifically electric vehicle charging.
