Format
Schedule
Language
Duration
Price
Institution
Fundamentals of Tourism—Industry Management delves into how technology and innovation have transformed tourism management, emphasizing the importance of personalized customer experiences and data utilization. Participants will explore key areas such as strategy, finance, digital marketing, and operations management. Designed for professionals and managers, the program provides practical knowledge to navigate the complexities of modern tourism, ensuring relevance and competitiveness in a dynamic market.
Important Information:
- Applications open: Anytime
- Priority deadline: Anytime
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWhat you'll learn
Course content
WHO IS THIS PROGRAM DESIGNED FOR?
This certified online program is aimed at professionals, managers, and anyone seeking to deepen their learning or update their knowledge in tourism sector management and its integration into hospitality and destination management. Whether advancing within your company or launching a new venture, this program equips you with essential management skills and insights to excel. Delivered 100% online and self-paced, the course offers engaging videos, readings, and assignments, enabling flexible learning tailored to your schedule.
Meet our instructors
Professor of Marketing
A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company, Admira.com.
Professor of Strategy
He is an executive with a broad experience related with innovation management, and projects in energy and tourist sectors. Besides, wide experience in organizational and strategy matters. Nowadays he is a Managing Director at Instituto Tecnológico Hotelero - ITH.
Professor of Finance
She is a Finance Professor at both IE Business School and Financial Times IE Corporate Learning Alliance. She also enjoys participating in business projects leading the financial planning as well as assessing the financial well-being of companies.
Professor of Innovation&Tecnologies
She is an Assistant Professor in Information Systems at IE Business School. She holds a PhD in Information Systems from Rotterdam School of Management, Erasmus University, during which she specialized in designing machine learning algorithms applied in the energy domain, and specifically electric vehicle charging.
Professor of Operations Management and Supply Chain Management
She is a professor of Operations Management and Supply Chain Management at IE University. She has an MBA from the University of California, Irvine. She has a degree in Bachelor of Engineering in Electrical & Electronics Engineering from College of Engineering, Trivandrum, India. Sharada has worked in the service industry in different roles in the United States of America and in India. She was a business development and client relationship manager in a Finance and Accounting services firm. She was also a software developer, creating programs for various industries from manufacturing to airlines.
