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Description
هذه الدورة ستكون متاحة غداهذه الدورة ستكون متاحة غداهذه الدورة ستكون متاحة غداهذه الدورة ستكون متاحة غدا هذه الدورة ستكون متاحة غدا هذه الدورة ستكون متاحة غدا
What will you learn in this program?
- Different concepts related to strategy and its implications in tourism: Competitive strategy, competitive advantage and corporate strategy.
- Basic concepts and tools on financial accounting and its mechanics.
- Big data and its importance in the travel sector.
- The importance of operations management in business financial performance and sustainability in the tourism sector.
- Digital transformation and innovation for the tourism sector.
- How marketing is changing and what tools you can use under the domain of digital marketing.
Important Information:
- Applications open: هذه الدورة ستكون متاحة غدا
- Priority deadline: From April 2020
If you would like to enroll multiple users or need more information about this course, please contact us!
toa@ie.eduWHO IS THIS PROGRAM DESIGNED FOR?
This Online Certified Program is aimed at professionals, managers and anyone else seeking to deepen their learning or update their knowledge in tourism sector management and its integration into the hospitality and destination management.
Whether you are growing in your company or are undertaking a venture as an entrepreneur in the tourism sector, you need to have a minimum of management knowledge to add value in your position or to lead your business.
This is achieved through a 100% online training course which includes short videos with professors, readings, exercises, interactive learning materials and assignments in each module.
Meet our instructors
Kevin Sigliano
Professor of Marketing
A managing partner at Good Rebels, and a professor at IE Business School. He has over 15 years of experience working in management consulting firms, including PWC Consulting and IBM BCS. As an entrepreneur, Kevin has launched numerous startups; over the last 10 years, he has been involved in the international development of smart cities and the digital signage company, Admira.com.
Alvaro Carrillo de Albornoz
Professor of Strategy
He is an executive with a broad experience related with innovation management, and projects in energy and tourist sectors. Besides, wide experience in organizational and strategy matters. Nowadays he is a Managing Director at Instituto Tecnológico Hotelero - ITH.
Virginia Bombín
Professor of Finance
She is a Finance Professor at both IE Business School and Financial Times IE Corporate Learning Alliance. She also enjoys participating in business projects leading the financial planning as well as assessing the financial well-being of companies.
Konstantina Valogianni
Professor of Innovation&Tecnologies
She is an Assistant Professor in Information Systems at IE Business School. She holds a PhD in Information Systems from Rotterdam School of Management, Erasmus University, during which she specialized in designing machine learning algorithms applied in the energy domain, and specifically electric vehicle charging.
Sharada Kumaran
Professor of Operations Management and Supply Chain Management
She is a professor of Operations Management and Supply Chain Management at IE University. She has an MBA from the University of California, Irvine. She has a degree in Bachelor of Engineering in Electrical & Electronics Engineering from College of Engineering, Trivandrum, India. Sharada has worked in the service industry in different roles in the United States of America and in India. She was a business development and client relationship manager in a Finance and Accounting services firm. She was also a software developer, creating programs for various industries from manufacturing to airlines.